By Nina Montgomery, VP, Product
Chronic illness is a much more emotional experience than most healthcare platforms acknowledge.
GI especially. The symptoms can be embarrassing and isolating. People often spend years trying to understand what’s happening in their bodies, only to have that story reduced to 15-minute appointments, scattered test results, and a handful of ICD-10 codes.
At Ayble, we’re delivering a different kind of care designed to help digestive health patients feel better, faster. We’re launching our new brand and website to help make what’s so special about the Ayble care experience clear from your very first interaction:
- Care that listens. You’re never just an ICD-10 code at Ayble. Our care teams have the time to hear your full story, you can reach them via chat when questions come up, and the Ayble app helps your team understand how you’re doing and what’s working between visits. It’s simple: the better we listen, the faster we can help you feel better.
- Whether you’ve had symptoms for weeks or years, we’ve got you. There is no single type of GI patient. In fact, this patient population is one of the most heterogenous in healthcare. Some people have spent decades managing complex chronic disease; others are navigating newer symptoms that still meaningfully disrupt their lives. Ayble is built for the full spectrum of GI care, meeting each person where they are with the care they need.
- A multidisciplinary care team that sees the whole picture. Team-based care is one of the most effective approaches to managing digestive conditions. But outside of leading health systems, it’s far from standard. Ayble was co-developed with Cleveland Clinic to make that model accessible to more people. Doctors, dietitians, pharmacists, and GI health coaches work together around one coordinated care plan — all from your pocket. In a category where care is too often fragmented across providers and appointments, that coordination matters for both member experience and outcomes.
- Technology that cuts the guesswork. GI patients can spend years cycling through diets, eliminations, supplements, and medications trying to figure out what actually works. Many members come to Ayble after years of trial and error, recurring symptom flares, and few answers. Our technology helps members and their care teams cut through that guesswork, using what we learn about each person to identify the most effective path forward — managing cost while prioritizing their best pathway to remission.
Some of my favorite feedback from Ayble members is surprisingly simple: “I finally feel heard and supported.” Or, my favorite, “For the first time in 20 years, I feel hopeful that I can get my life back from my symptoms.”
We wanted our new digital front door to reflect that exact feeling of relief and hope before a patient even books their first visit.
Building an experience worthy of the care happening behind it takes relentless cross-functional effort. Immense gratitude to our product, design, engineering, health intelligence, and clinical teams for bringing this vision to life.